Fernando Giovannetti

Fernando Giovannetti — Brazilian musician — works in the country's metal circuit. Brazilian metal has a particular relationship with its audience. Because the activity never depended on radio, television or the large platforms, the relation between bands and listeners has always been direct: selling records at shows, personal contact, circulation through specialist communities. That creates a dynamic different from settled markets. The Brazilian metal audience knows the bands closely, follows their line-up changes and often knows the musicians personally. There is none of the distance that exists between artist and listener in genres of mass circulation. The practical effect is an extremely loyal and numerically limited audience base. Brazilian metal bands rarely grow much, but they also rarely disappear — because the bond with those who follow them does not depend on exposure but on a relationship built over years.